Sales & Marketing

Every salesperson dreads this scenario — starting a new job, full of enthusiasm to close deals, with a strong belief in the company’s mission. After weeks of intense training, you feel ready to hit...

One of the best ways to understand generative AI is to see it as a productivity tool. Adopting AI doesn’t mean replacing your sales team with robots; it means enhancing their productivity, so they...

1. Asking Basic Discovery Questions One of the most common mistakes that undermine a salesperson’s credibility is showing up to a discovery meeting with basic, generic questions. Sales experts point...

In the ever-evolving world of sales, prospecting remains a critical skill for success. However, the approach to prospecting has undergone significant changes in recent years, demanding a more...

Outdated data and a lack of distinction could be two primary factors hindering your prospecting efforts. Discover how these elements impact your prospecting strategy and what steps you can take to...

Many marketing experts acknowledge that a decent conversion rate typically falls between 2% to 5%. But what about your visitor-to-lead conversion rate (traffic conversion rate)? Typically, defining...

Crafting a robust sales strategy is not just a task; it's the backbone of successful selling. Without a well-defined plan, it's like navigating a ship without a compass. For businesses navigating the...

Top-performing sales professionals achieve success by paying meticulous attention to details. They delve into the pain points of their prospects, provide assistance, and conduct effective sales...

Did you know that NASA has plans to build houses on the moon by 2040? While this may not directly impact your sales strategy, it underscores the point that the future is full of possibilities, and...

Your strategy may have a big influence on your performance in the world of sales. Traditional aggressive sales techniques may produce immediate results, but the more covert and relationship-focused...

You often assume using social media to contact prospects is a marketing technique, but did you realize that salespeople may also benefit from using these platforms? Through a technique known as...

The use of artificial intelligence in sales has numerous potential applications. Here are five programs that can change your sales process, though. If you're curious to find out more about sales and...